AAPI Blogs
Stay up to date on the latest CalAsian Chamber news and activities across California.
Celebrating 15 Years of Breaking Barriers: The Journey and Future of the California Asian Pacific Chamber of Commerce
In 2010, the California Asian Pacific Chamber of Commerce (CalAsian Chamber) was founded to fill a critical gap in statewide AAPI business and…
Leading with Purpose: Lambert Hsu’s Strategic Vision for the CalAsian Chamber
Lambert Hsu, founder and CEO of Benefit Pro Insurance Services in San Diego, has worn many hats over his professional journey—engineer, entrepreneur, advocate—but today, he wears one with particular…
7 Content Marketing Mistakes to Avoid
Content marketing has plenty of benefits: It increases website traffic, qualifies leads, and brings in more customers. However, with millions of blogs, checklists, and videos competing for attention,…
How to Build a Simple Social Media Strategy for Your Small Business
Implementing a simple yet effective social media strategy can significantly enhance your small business's visibility and customer engagement. Here's a concise guide to help you get started:…
5 Simple Steps to Content Marketing Success
In today’s competitive market, content marketing remains one of the most effective ways to engage customers, build brand authority, and drive sales. But posting random content won’t get you…
Why Your Small Business Needs a Marketing Strategy
In today's competitive business landscape, having a well-defined marketing strategy is not just an advantage—it's essential for small business success. Surprisingly, a study revealed that 67% of…
Where Small Businesses Go to Grow, Learn, and Thrive
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